INFINITI: Driven by Elegance, Powered by Precision

Jan 07 2026 Travel 152 Views Add To Wishlist

Inception:

Infiniti was launched in 1989 as the luxury division of Japanese automaker Nissan. Under President Yutaka Katayama, the intent was to introduce Japanese luxury vehicles to compete with established brands like Mercedes and BMW.

 

Early Success:

Infiniti's first vehicle - the Q45 flagship sedan - debuted in 1989 packed with innovative features like the first commercial GPS navigation system and electronically variable suspension. Though sales were slow initially, the Q45 set the foundation for Infiniti's later success.

 

Best Products:

Key technology innovations that allowed Infiniti to grow included the VQ V6 engine introduced in the mid-1990s G20 which balanced power and efficiency. The 1996 Infiniti I30 was the brand's breakthrough model, designed from inception as an Infiniti to appeal to the preferences of American luxury buyers.

 

Position in the 21st Century:

Infiniti has adapted to 21st-century luxury trends by expanding into crossovers and SUVs which now make up over 60% of sales. Recent concept cars like the Q Inspiration showcase Infiniti's vision for an electric, autonomous future aided by Nissan's expertise.

 

Current Status:

Today, Infiniti has global sales exceeding 200,000 annually. While smaller than leading luxury brands, Infiniti delivers significant profits for parent company Nissan representing the brand's technological edge, with the company’s sales increasing with each passing year.

As Infiniti approaches its fourth decade, the brand aims to build awareness and loyalty in competitive markets like China and the United States by continuing to blend advanced powertrains, safety technologies, and evocative design.

 

 

References:

www.motorbiscuit.com/infiniti-continues-its-2023-winning-streak

 

www.infiniti.com/what-drives-us/our-history.html

 

 

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